________ Is the Process of Thinking Strategically About the Big

question 57

Multiple Choice

________ is the process of thinking strategically about the big picture and where the firm and its products fit within it.

• A)The marketing mix
• B)Total Quality Management
• C)Marketing planning
• D)Customer relationship management
• E)Value proposition creation

---

Definitions:

Near-monopoly

A situation where a single company or entity dominates an industry or market, facing little to no competition but not having complete control.

Market Dominate

The ability of a firm or a group of firms to control a substantial share of the market, influencing prices, and competition.

Sequential Games

Games in which players make moves one after another, with later players potentially having some knowledge of earlier actions.

Strategic Form

A representation of a game that summarizes the strategies and payoffs available to players.