Which of These Statements About Mass Marketing Is True

question 76

Multiple Choice

Which of these statements about mass marketing is true?

• A) A mass marketing strategy is always preferable to a target marketing strategy.
• B) The success of any organization's marketing efforts depends on its ability to engage in mass marketing.
• C) Mass marketing can be cost effective.
• D) Mass marketing allows marketers to develop products to satisfy the specific needs and wants of specific groups of customers.
• E) Automakers typically use a mass marketing strategy.

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