IBM Manager Celia Moore Coordinates IBM's Long-Standing "Reinventing Education" Program

question 93

Multiple Choice

IBM manager Celia Moore coordinates IBM's long-standing "Reinventing Education" program that involves intensive research into how educational institutions can use the fruits of new technologies to transform what they do. In the process, the program is actually helping to shape a market of significant interest to IBM. "We see the program very much as an investment, rather than handing out money," says Moore. The existence of this program indicates that IBM has a(n) ________ orientation.

• A) environmental
• B) financial bottom line
• C) selling
• D) production
• E) triple-bottom-line

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Definitions:

Ethics

The branch of philosophy that deals with moral principles, governing a person's behavior or conducting an activity.

Common Stock

Equity ownership in a corporation, with voting rights and potential dividends.

Corporate Form

A legal entity structure for businesses, distinguishing the business as a separate entity from its owners.

Collateral

Represents an asset that a borrower offers to a lender as security for a loan, which can be seized if the loan is not repaid.