An Organic Farmer Has Identified Three Distinct Groups Who Might

question 105

Multiple Choice

An organic farmer has identified three distinct groups who might be interested in his products: vegetarians, people who are concerned about chemicals in their foods, and people who consider themselves innovators and trendsetters. These three groups are examples of ________.

• A) marketing mixes
• B) market segments
• C) product mixes
• D) mass markets
• E) market positions

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Definitions:

Price Decrease

A reduction in the cost of goods or services over a specific period.

Demand Curve

A visual diagram that illustrates the connection between a product's price and the amount consumers are willing to buy.

Sport Utility Vehicles

Large vehicles combining the features of passenger cars with off-road capabilities and increased cargo space.

Gasoline Consumption

The total volume of gasoline used by vehicles or industries within a specific period.