Whenever a Product Line or a Product Family Is Extended,there

question 66

Multiple Choice

Whenever a product line or a product family is extended,there is a risk of ________,which occurs when sales of an existing brand decline as the firm's current customers switch to the new product.

• A)product line contraction
• B)disintermediation
• C)cannibalization
• D)brand inequity
• E)a downward line stretch

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