In Addition to Regular Alka-Seltzer,there Is an Alka-Seltzer Product for Each

question 83

Multiple Choice

In addition to regular Alka-Seltzer,there is an Alka-Seltzer product for each of the following: cold sufferers,people with upset stomachs,people who can't sleep,people with allergies,and people who have a severe headache.The manufacturer of Alka-Seltzer is using a(n) ________ to reach as many different target markets as possible.

• A)full line strategy
• B)downward line stretch
• C)cannibalization strategy
• D)undifferentiated strategy
• E)upward line stretch

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Definitions:

General Equilibrium Analysis

A method in economics that attempts to understand how supply and demand interact across multiple markets simultaneously, and how they reach a state of balance.

Feasible Allocation

In economics, it refers to the distribution of resources or goods in such a manner that it is possible given the available supply.

Second Welfare Theorem

An economic principle stating that under certain conditions, any efficient allocation of resources can be attained through a competitive equilibrium, assuming perfect markets and price flexibility.

Pareto Optimal

A distribution state of resources where trying to improve the status of one individual inevitably leads to the decline of another's.