In Addition to Regular Alka-Seltzer,there Is an Alka-Seltzer Product for Each

question 83

Multiple Choice

In addition to regular Alka-Seltzer,there is an Alka-Seltzer product for each of the following: cold sufferers,people with upset stomachs,people who can't sleep,people with allergies,and people who have a severe headache.The manufacturer of Alka-Seltzer is using a(n) ________ to reach as many different target markets as possible.

• A)full line strategy
• B)downward line stretch
• C)cannibalization strategy
• D)undifferentiated strategy
• E)upward line stretch

---

Definitions:

Cold Sweats

A physiological condition characterized by sweating without the presence of heat or exertion, often as a result of stress, fear, or illness.

Personality Disorders

These are a group of mental health conditions characterized by enduring maladaptive patterns of behavior, cognition, and inner experience.

Behaviours

The actions or reactions of an individual, in response to external or internal stimuli, observable by oneself or others.

Categorical Classification

A method of organizing or sorting entities into distinct categories based on shared characteristics or criteria.