Heinz Stopped Marketing Its "Bite Me" Brand of Frozen Pizza

question 96

Multiple Choice

Heinz stopped marketing its "Bite Me" brand of frozen pizza snacks due to disappointing sales. This is an example of a ________.

• A) filling-out strategy
• B) downward line stretch
• C) product line contraction
• D) value stretch
• E) cannibalization strategy

Understand the characteristics and differences between multidomestic and global corporations.

Recognize strategies to decrease the failure rate of expatriates.

Identify the roles and advantages of host-country nationals in international operations.

Analyze the causes of expatriate assignment failure.

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Definitions:

Bond Discount

The amount by which the market price of a bond is lower than its principal amount due at maturity.

Equity Method

An accounting technique used to record an investor's proportional ownership in a company by recognizing income and increases in investment for the investor's share of the investee's profits.

Acquisition Differential

The disparity between what was paid to acquire a company and the fair market value of its recognizable net assets.

Equity Method

An accounting technique used by a company to record its investment in another company when it has significant influence over that company but does not have full control.