A Winery Introduced a Brand Wine That It Priced Twice

question 98

Multiple Choice

A winery introduced a brand wine that it priced twice as high as its other wine.This is an example of product extension by a(n) ________.

• A)downward line stretch
• B)product mix
• C)cannibalization strategy
• D)upward line stretch
• E)two-way stretch

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Definitions:

Intersexuality

A term used to describe a variety of conditions where a person is born with reproductive or sexual anatomy that doesn’t seem to fit the typical definitions of female or male.

Down Syndrome

A genetic disorder caused by the presence of all or part of a third copy of chromosome 21.

Turner Syndrome

A genetic disorder affecting females, characterized by the absence of all or part of one X chromosome.

Androgen Insensitivity

A genetic condition where a person who is genetically male (XY chromosome) is resistant to male hormones (androgens), leading to the development of female physical traits.