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Why Do So Many Products Fail to Make It Past

question 34

Essay

Why do so many products fail to make it past the introduction stage of the product life cycle?


Definitions:

Stigmatizing Attribute

A characteristic of a person that is socially devalued or discredited, leading to stigma or discrimination.

Total Self

The complete set of characteristics, values, beliefs, and abilities that make up an individual's identity.

Stigma Consciousness

The awareness of the stereotypes and negative perceptions associated with one's group, affecting behavior and self-perception.

Stereotype Threat

The situational predicament in which individuals are at risk of confirming negative stereotypes about their social group, affecting their performance and behavior.

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