Marketers Classify Innovations into Three Categories Based on Their Degree

question 96

Essay

Marketers classify innovations into three categories based on their degree of newness. Explain these categories, identifying the role the consumer has in each.

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Definitions:

Total Assets

Total assets represent the sum of everything a company owns or controls that has economic value, including cash, property, and intellectual property.

Debt Ratio

A financial ratio that measures the extent of a company's leverage, indicating the proportion of its assets that are financed with debt.

Liabilities

Financial obligations or debts that a company owes to others, due for payment in the future.

Company's Risk

The exposure to potential financial losses or operational failures that a company faces.