Which of the Following Costs Is Most Likely Associated with the Commercialization

question 108

Multiple Choice

Which of the following costs is most likely associated with the commercialization stage of new product development?

• A) implementing trade promotion plans for channel members
• B) paying groups of target consumers for product feedback
• C) determining the product's planned price, distribution, and marketing budget
• D) developing a prototype of the product
• E) identifying target markets

---

Definitions:

Propinquity

Refers to the physical or psychological proximity between people.

Collectivist Society

A society that emphasizes communal goals, cooperation, and the welfare of the group over individual interests.

Tendency to Conform

The inclination of individuals to adjust their thoughts, feelings, or behaviors in agreement with social norms or group standards.

Social Learning

The theory that people learn from one another through observation, imitation, and modeling, highlighting the importance of social behavior in learning.