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Explain Why Marketers Need to Understand the Views of Consumers

question 23

Essay

Explain why marketers need to understand the views of consumers in dealing with the compatibility and complexity of innovations.


Definitions:

Primate Biology

The study of the biological aspects of primates, including their anatomy, physiology, behavior, and evolution.

Tool Innovation

The creation or modification of tools to solve problems or perform tasks more efficiently, a hallmark of human and some animal cognitive evolution.

Lowland Chimpanzees

A subspecies of the common chimpanzee inhabiting forest and savannah regions across central Africa, known for their complex social structures.

American Sign Language

A complete, natural language that employs signs made by moving the hands combined with facial expressions and postures of the body, used primarily by deaf and hard-of-hearing people in the United States and parts of Canada.

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