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Why do marketers segment the market and use a target marketing strategy?
Diversification
A strategy used to reduce risk by allocating investments among various financial instruments, industries, or other categories.
Merger Strategy
A corporate strategy involving the combination of two or more companies into a single entity, aiming to achieve synergy, expand market share, or improve efficiency.
Counteroffer
A proposal made in response to a previous offer, typically with adjustments to the terms in negotiation scenarios.
Hostile Takeover
A bid to acquire a company against the wishes of the company's management and board of directors.
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