Marketers Often Use Generational Marketing Because Members of a Generation

question 59

Multiple Choice

Marketers often use generational marketing because members of a generation tend to share the same ________.

• A) lifestyle
• B) income and social class
• C) outlook and priorities
• D) psychographics and usage patterns
• E) geodemographics

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Definitions:

Free

Gratis; something provided without charge.

Trade Discount

A reduction in the listed price of goods or services offered by a vendor to buyers in the same trade.

Channel Members

Channel members refer to the set of intermediaries that a product passes through from production to final sale, including wholesalers, distributors, and retailers.

Services Perform

The process of executing or delivering a service to fulfill a need or requirement of a customer.