________ Means Developing a Marketing Strategy Aimed at Influencing How

question 88

Multiple Choice

________ means developing a marketing strategy aimed at influencing how a particular market segment perceives a good or service in comparison to the competition.

• A) Concentrated targeting
• B) Positioning
• C) Benefit segmentation
• D) Mass customization
• E) Customization

---

Definitions:

General Public

The broad group of people who are not segmented by any particular category or classification.

Subjective Standard

A legal or evaluative criteria based on personal opinions, feelings, or perspectives, rather than objective, measurable factors.

Requisite Intent

The necessary state of mind or intention required by law for a person to be held legally responsible for his/her actions.

Contract

A legally-binding agreement between two or more parties that outlines obligations and benefits for each party.