When Using ________,A Consumer Exerts Little Effort in Making a Purchase

question 3

Multiple Choice

When using ________,a consumer exerts little effort in making a purchase decision.

• A)habitual decision making
• B)extended problem solving
• C)independent heuristic rating
• D)dependent heuristic rating
• E)limited problem solving

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Definitions:

Bureaucratic Rules

Formalized regulations and procedures designed to structure operations and decision-making within organizations.

Stringent Guidelines

Strict, precise, and exacting rules or instructions designed to be followed in a particular field or activity.

Murray's Manifest Needs Theory

A psychological theory proposed by Henry Murray, which describes human motivation in terms of underlying psychological needs.

Desire for Independence

The intrinsic motivation or drive of individuals to control their own actions, make independent decisions, and be self-reliant.