Consumers Often Rely on Decision Guidelines,or Mental Rules of Thumb,when

question 44

Multiple Choice

Consumers often rely on decision guidelines,or mental rules of thumb,when weighing the merits of competing brands.These rules are referred to as ________.

• A)evaluative criteria
• B)attitudes
• C)affects
• D)heuristics
• E)cognitions

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Definitions:

Majority

Majority refers to more than half of a particular group or quantity, often used to describe the greater part of a population or collection.

Population

Refers to the total number of people living in a particular area or country at a specific time.

Law

A system of rules that are created and enforced through social or governmental institutions to regulate behavior.

Economically Inefficient

A situation where resources are not allocated optimally, leading to waste or the inability to maximize value or output.