Microcultures Are Groups of Consumers Who Identify with a Specific

question 41

True/False

Microcultures are groups of consumers who identify with a specific activity or art form.

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Definitions:

Co-action Effects

Co-action effects refer to the phenomenon where the presence of others engaged in the same task can affect an individual's performance, often resulting in enhanced output or motivation.

Audience Effects

The impact that the presence of viewers or an audience has on an individual's performance or behavior, often leading to enhancements or impairments.

Group Polarization

A group member’s adoption of a more extreme position about an issue than she or he originally held after participating in a discussion in which other group members strongly express agreement with her or him.

Social Roles

The patterns of behavior expected of individuals in different social positions or statuses within a group or society.