Which of the Following Statements About Organizational Markets Is True

question 104

Multiple Choice

Which of the following statements about organizational markets is true?

• A) The average purchase size in organizational markets is much smaller than the average purchase size in the consumer market.
• B) Demand for products in the organizational market is derived from demand for consumer products.
• C) Most demand for organizational markets is fixed.
• D) Organizational marketers have a broad customer base and a large number of buyers.
• E) Joint demand is not a factor.

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Definitions:

Microelectrodes

Small electrodes used to record electrical activity from single neurons or groups of neurons in living tissue.

Paralysis

The loss of the ability to move (and sometimes to feel anything) in part or most of the body, typically as a result of illness, poison, or injury.

Association Areas

Regions of the brain that integrate input from diverse brain regions to perform complex functions such as thinking, learning, and remembering.

Motor Cortex

The segment of the cerebral cortex dedicated to the planning, management, and execution of voluntary movements.