Through the Data Mining Application of ________,Marketers Target Promotional Strategies

question 31

Multiple Choice

Through the data mining application of ________,marketers target promotional strategies based on the records of which customers have recently purchased certain products.

• A)customer retention
• B)customer loyalty
• C)customer acquisition
• D)customer abandonment
• E)market basket analysis

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Definitions:

Final Stage

The last phase in a process or project, indicating completion is near.

Screening Stage

A phase in a process where preliminary evaluations are conducted to determine suitability or relevance of content or candidates.

Selection Stage

A phase in a process (such as recruitment or research) where choices are made based on specific criteria to proceed to the next step.

Structured Interviews

Structured interviews are formal, pre-determined question and answer sessions where all candidates are asked the same questions in the same order.