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Identify Any Product or Service

question 108

Essay

Identify any product or service. How can a marketer calculate the lifetime value of a customer relating to the purchase of this product or service? Explain your answer.


Definitions:

Society

A collection of people engaged in continuous social interactions, or a significant social group inhabiting the same geographical or social region, generally governed by the same political authority and prevailing cultural norms.

Diachronic

Pertaining to the study of phenomena, especially languages, as they change over time.

Authenticity

The quality of being genuine or true; often associated with the pursuit of actions or expressions that are consistent with one's true self or values.

Obfuscating

The act of making something unclear or difficult to understand, often intentionally to conceal the truth.

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