A Catalog Retailer Studies About 3,500 Variables Over the Lifetime

question 61

Multiple Choice

A catalog retailer studies about 3,500 variables over the lifetime of a customer's relationship.It has found that customers who change residences are three times more likely than customers who do not move as frequently to buy tables,fax machines,and decorative products but are no more likely to buy jewelry or footwear.By using data analysis to determine which promotion to target to customers who have recently moved,this catalog retailer has engaged in ________.

• A)customer retention
• B)customer acquisition
• C)customer abandonment
• D)customer accrual
• E)market basket analysis

Apply probability rules to real-life scenarios involving demographics and health statistics.

Analyze statistical data to determine relationships between different variables.

Interpret data tables to calculate specific probabilities.

Evaluate the impact of external conditions (such as weather or defective components) on probability outcomes.

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Definitions:

Column Count

A property or attribute in website or document design specifying the number of columns in a layout.

Combo Box

A user interface control that combines a drop-down list box with a single-line textbox, allowing users to select an item from the list or enter a custom value.

Form Design View

The interface in database software that allows users to design and customize the layout and fields of a form.

Right Border

The line or boundary on the right side of a document, table cell, or other elements which encloses or borders it.