Which of the Following Is the Method Marketers Use to Collect

question 138

Multiple Choice

Which of the following is the method marketers use to collect available information about what is going on in the world that is relevant to their business?

• A)a marketing decision support system
• B)marketing management
• C)longitudinal research
• D)a market intelligence system
• E)data mining

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Definitions:

Purchase Agreement

A legal contract outlining the terms and conditions of the sale and purchase of goods, services, or property between two parties.

Reciprocal Arrangements

Agreements between two or more parties where benefits, services, or goods are exchanged mutually to the advantage of all involved.

Organizational Buying Behavior

The decision-making process that organizations use to establish the need for products and services and identify, evaluate, and choose among alternative brands and suppliers.

Industrial Espionage

The act of illegally and clandestinely obtaining confidential business information about a competitor for a competitive advantage.