A(n)________ Can Use Multidimensional Scaling to Create Perceptual Maps

question 60

Multiple Choice

A(n) ________ can use multidimensional scaling to create perceptual maps.

• A)intranet analysis
• B)marketing information system
• C)data warehouse
• D)marketing decision support system
• E)competitive intelligence system

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Definitions:

Exposure

A therapeutic technique aimed at reducing fear or anxiety by gradually and systematically exposing the person to the feared object or context.

PTSD

Post-Traumatic Stress Disorder, a mental health condition triggered by experiencing or witnessing a terrifying event, characterized by flashbacks, nightmares, and severe anxiety.

Ethnic/Racial Minority

An ethnic/racial minority is a group within a country or society that has different national or cultural traditions from the main population and is less in number.

Exposure Hierarchy

A list organized in an ascending order of fear-inducing stimuli or situations, used in exposure therapy to gradually desensitize individuals to their phobias or anxieties.