A Cosmetic Company Asked 293 Women Who Were Wearing Their

question 14

Multiple Choice

A cosmetic company asked 293 women who were wearing their StayColor line of cosmetics to rub their cheeks against their shirts using "the pressure they use when caressing someone else's face." The company was conducting ________.

• A)syndicated research
• B)custom research
• C)case study research
• D)secondary research
• E)ethnography

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Definitions:

Milgram's Experiment

An ethical experiment conducted by psychologist Stanley Milgram, which measured the willingness of participants to obey an authority figure who instructed them to perform acts conflicting with their personal conscience.

Bureaucracies

Organized administrative systems in which tasks and responsibilities are divided among various offices and departments, characterized by hierarchical structure, fixed rules, and a focus on procedural efficiency.

Symbolic Interaction Theory

is a sociological perspective that focuses on how individuals use symbols and their meanings to create and maintain social reality through their interactions.

Primary Groups

Small social groups whose members share close, personal, enduring relationships, such as families and close friends.