How Does a Marketing Decision Support System (MDSS) Differ from a Marketing

question 128

Essay

How does a marketing decision support system (MDSS) differ from a marketing information system (MIS)? Why might a marketer want to use an MDSS in addition to an MIS?

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Definitions:

Bitter-Tasting Substance

A type of chemical compound that activates taste receptors on the tongue responsible for sensing bitter flavors, often serving as a natural deterrent against consumption.

Exposure Therapy

A psychological treatment method that involves confronting fears directly to reduce the anxiety associated with them.

Systematic Desensitization

is a behavioral therapy technique used to reduce phobias and anxieties by gradually exposing the patient to the anxiety source or its context without the intention to cause any harm.

Cognitive-Behavioral Therapy

Cognitive-behavioral therapy is a form of psychological treatment that addresses maladaptive thinking patterns to improve emotional regulation and develop personal coping strategies.