Which Type of Research Generates Nonnumeric Results That Provide Detailed

question 48

Multiple Choice

Which type of research generates nonnumeric results that provide detailed verbal or visual information about consumers' attitude?

• A) data mining
• B) qualitative research
• C) quantitative research
• D) causal research
• E) descriptive research

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Definitions:

Operational Processes

The routine activities and procedures that a business uses to function efficiently and effectively.

Legal Requirements

These are mandates or statutory obligations established by local, state, or federal governmental bodies that organizations, individuals, or processes must adhere to.

Human Capital

The collective skills, knowledge, or other intangible assets of individuals that can be used to create economic value for the individuals, their employers, or their community.

Employee Talent

The skills, knowledge, or abilities possessed by an employee that contribute to their performance in the workplace.