Prior to Setting Up Its Thanksgiving Turkey Hotline,a Company Conducted

question 102

Multiple Choice

Prior to setting up its Thanksgiving Turkey Hotline,a company conducted one-on-one discussions with a small number of new and experienced cooks to determine what type of questions it should be prepared to answer.In research terms,this company conducted ________.

• A)focus groups
• B)face-to-face interviews
• C)ethnographic research
• D)unobtrusive measures
• E)observational research

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Definitions:

Outside Order Takers

Sales personnel who primarily accept and process orders from clients outside the company premises, rather than actively selling or persuading customers.

Replenish Inventory

The process of restocking products or materials to maintain adequate levels to meet consumer or production demands.

Resellers

Businesses or individuals that purchase goods from manufacturers or wholesalers to sell them to the end consumer, often adding value through services or support.

Personal Selling

A form of direct marketing involving face-to-face interaction between a salesperson and a potential buyer to close a sale.