A(n) ________ Is a Document That Describes the Marketing Environment

question 150

Multiple Choice

A(n) ________ is a document that describes the marketing environment, outlines the marketing objectives and strategies, and identifies how the company will implement the strategies.

• A) marketing plan
• B) communications plan
• C) business plan
• D) operational plan
• E) financial plan

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Definitions:

Criteria Of Market Segments

The characteristics and factors used to divide a broader market into smaller, more defined groups for targeted marketing.

Positioning Statement

A succinct description of the core target market to which a product is directed and a compelling picture of how the firm wants that core market to view the product.

Competitive Advantages

Unique attributes or capabilities that allow a company to outperform its competition, leading to greater sales or margins and market share.

Marketing Mix

A set of controllable, tactical marketing tools—product, price, place, and promotion—that a company uses to produce a desired response in the target market.