Examlex
Explain how business planning helps managers in a firm.
Press Releases
Official statements issued to the media to announce something of public interest.
Test Market
A strategy where a new product or service is launched in a limited geographical area to gauge customer response and effectiveness before a wider release.
Positioning
is the strategy of establishing a brand or product in a particular segment of the market or in the minds of consumers by differentiating it from competitors.
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