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Why Might a Company Choose a Diversification Strategy

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Why might a company choose a diversification strategy?


Definitions:

Values

The principles or standards of behavior that are regarded as important or beneficial by an individual or society.

Coercive Power

The ability to influence others' behavior via threats, punishment, or negative reinforcements.

Law Enforcement Officer

An officer of the law tasked with maintaining public order, preventing and detecting crime, and enforcing the laws.

Relational Dimension

The dimension of communication that offers cues about the emotions, attitudes, and amount of power and control a speaker feels in relation to listeners.

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