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Marketers monitor the technological environment.How can changes in technology impact marketing communication strategy? Provide at least two examples.
HIV
Human Immunodeficiency Virus, a virus that attacks the immune system and can lead to acquired immunodeficiency syndrome (AIDS) if not treated.
Keratin
A tough, hard protein contained in skin, hair, and nails.
KOH Mount
A type of mount used when a physician suspects a patient has a fungal infection of the skin, nails, or hair and to which potassium hydroxide is added to dissolve the keratin in cell walls.
Parasitic Insect
An insect that feeds on the blood or tissue of its host, often causing illness or discomfort.
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