Which of the Following Best Explains Why Marketers Are Attracted

question 138

Multiple Choice

Which of the following best explains why marketers are attracted to the BRIC countries?

• A)These countries have long-established upper classes that form a strong market for luxury goods.
• B)These countries are quickly moving from being least developed to developing countries.
• C)These countries have masses of consumers who are not yet wealthy but are quickly moving to economic prosperity.
• D)These countries offer large markets with no language or cultural barriers.
• E)These countries wield the most power in the Group of Eight.

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Definitions:

Global Operations

Global operations refer to the business activities and strategies that a company employs to operate in international markets, including manufacturing, sales, logistics, and customer service.

Host Country

The country in which a multinational company operates a facility outside of its home country.

Political Factors

External Factors Including Labor Laws, Property Rights, and Patent Processes.

Economic Factors

External factors including the strength or weakness of markets, stability of trade cycles, specific industry conditions, customer preferences, and government’s economic policies.