Through ________ Activities, a Firm Gathers and Analyzes Publicly Available

question 73

Multiple Choice

Through ________ activities, a firm gathers and analyzes publicly available information about rivals.

• A) economic infrastructure
• B) competitive intelligence
• C) demographic
• D) perfect competition
• E) business cycle

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Definitions:

Marketing Mix

A combination of factors that can be controlled by a company to influence consumers to purchase its products, typically summarized as product, price, place, and promotion.

Four Ps

Refers to Product, Price, Place, and Promotion; key marketing mix elements used to position a business strategically in its market.

Marketing Activities

Efforts and strategies employed by companies to promote, sell, and distribute their products or services.

Supply Chain Management

The management of the flow of goods and services, including all processes that transform raw materials into final products, logistics, and the information systems that coordinate these activities.