Consumers Who Are Most Likely to Actively Look for and Buy

question 18

Multiple Choice

Consumers who are most likely to actively look for and buy products that are environmentally friendly are referred to as ________.

• A) green customers
• B) consumed consumers
• C) societal consumers
• D) fair traders
• E) locavores

Interpret how digital environments enable the customization and personalization of products and services.

Recognize the importance of customer-design interfaces in product customization online.

Understand the concept and application of collaborative filtering in digital marketing strategies.

Identify the principles and benefits of interactive marketing for enhancing customer relationships in digital markets.