Advertising by Sampling That Is Designed to Create Buzz Is

question 61

Multiple Choice

Advertising by sampling that is designed to create buzz is called ________.

• A)tryvertising
• B)groundswelling
• C)brand evangelizing
• D)viral marketing
• E)location-based networking

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Definitions:

Codeine

Codeine is an opiate used to treat pain, coughing, and diarrhea by acting on the central nervous system to relieve symptoms.

Morphine

A potent opiate analgesic medication derived from opium, used to relieve severe pain.

Cocaine

A powerful and addictive stimulant drug derived from coca plant leaves, which is illegal in many countries.

Tolerance

The capacity to endure or accept the beliefs, actions, or existence of something without adverse reaction.