The Gap Between Good Buzz and Bad Buzz Is Referred

question 16

Multiple Choice

The gap between good buzz and bad buzz is referred to as ________.

• A)groundswell
• B)viral marketing
• C)evangelist marketing
• D)brand polarization
• E)the magnifying effect

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Definitions:

Z-score

A statistical measure that describes a value's relationship to the mean of a group of values, expressed in terms of standard deviations from the mean.

Average Cost

A method of inventory valuation where the cost of goods sold and ending inventory are calculated based on the weighted average of all purchases.

Median Price

The middle price in a set of prices of goods or assets, where half the prices are higher and half are lower.

Frequency Distribution

A statistical tool that shows how often each different value in a set of data occurs.