Advertising by Sampling That Is Designed to Create Buzz Is

question 61

Multiple Choice

Advertising by sampling that is designed to create buzz is called ________.

• A)tryvertising
• B)groundswelling
• C)brand evangelizing
• D)viral marketing
• E)location-based networking

---

Definitions:

Potted Poinsettias

A common household plant, particularly popular during the holiday season, characterized by its red and green foliage.

Operating Profit

A company's profit from its regular business operations, excluding expenses from interest, taxes, and other non-operational activities.

Operating Profit

Operating profit is the income earned from a company's core business operations, excluding deductions of interest and taxes.

Markdown Rate

The percentage reduction from the original price of an item to its sale price.