________ Has the Highest Cost Per Contact with Each Customer

question 75

Multiple Choice

________ has the highest cost per contact with each customer.

• A)Direct marketing
• B)Advertising
• C)Mass marketing
• D)Personal selling
• E)Public relations

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Definitions:

Payroll Taxes

Taxes imposed on employers or employees, and are usually calculated as a percentage of the salaries that employers pay their staff.

Employee

An individual who works part-time or full-time under a contract of employment, contributing labor and expertise to an employer.

Employer

An individual or organization that hires and pays people to work.

Wages Expense

The total cost incurred by an organization to pay salaries and wages to its employees for a specific period.