There Are Three Steps Involved in Creating a Public Relations

question 110

Multiple Choice

There are three steps involved in creating a public relations campaign. The first step is to ________.

• A) conduct a SWOT analysis
• B) develop objectives
• C) formulate a mission statement
• D) recruit and train public relations specialists
• E) pretest components of the proposed public relations campaign

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Definitions:

Olympic Airways v. Husain

A legal case in which the U.S. Supreme Court held that an airline could be liable for damages under the Warsaw Convention for failure to assist a passenger leading to the passenger's death.

Warsaw Convention

An international treaty that regulates liability and other legal aspects of international air travel.

Public Policy

Government actions or stances designed to address issues of public concern and promote the welfare of the community as a whole.

Craigslist Case

Refers to legal challenges involving the classified advertisements website Craigslist, often concerning copyright, defamation, or discriminatory practices.