To Compare the Relative Cost-Effectiveness of Different Media and of Spots

question 154

Multiple Choice

To compare the relative cost-effectiveness of different media and of spots run on different vehicles in the same medium,media planners use ________.

• A)cost per thousand (CPM)
• B)reach
• C)impressions
• D)gross rating points (GRPs)
• E)attitudinal measures

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Definitions:

Bone Density

A measure of the amount of minerals (mainly calcium and phosphate) contained in a certain volume of bone, used to diagnose and monitor osteoporosis.

Calcium Supplement

A dietary supplement taken to increase one's intake of calcium, an essential mineral for bone health and metabolic functions.

Crushed Pelvis

An injury where one or more bones in the pelvis are broken under significant force, often leading to serious internal damage.

Immobility

Refers to the inability to move freely or easily often leading to muscle weakness and decrease in physical condition.