In Terms of the Communication Model, ________ Is a Reaction

question 142

Multiple Choice

In terms of the communication model, ________ is a reaction to a message that helps the source gauge the effectiveness of the message.

• A) looping
• B) feedback
• C) translating
• D) encoding
• E) decoding

Understand the concept of shaping and how it applies to consumer behavior and marketing strategies.

Identify and describe various behavioural learning theories, including cognitive learning, classical conditioning, and operant conditioning.

Explain the principles of stimulus generalization and stimulus discrimination in the context of marketing.

Distinguish between different types of reinforcement (positive, negative) and their effects on consumer behavior.

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Definitions:

Philip Zimbardo

An American psychologist best known for his leadership of the Stanford Prison Experiment and contributions to the understanding of social psychology.

Simulated Prison Study

An experiment designed to study the psychological effects of perceived power, focusing on the struggle between prisoners and prison officers. It is often associated with the Stanford prison experiment.

Personality Test Scores

Quantitative assessments derived from tests designed to measure various aspects of an individual’s personality traits and characteristics.

Fundamental Attribution Error

The inclination to attribute the actions of others more to their character traits than to the external situations influencing them, downplaying the impact of contextual circumstances.