The Use of Short-Term Incentives to Encourage the Immediate Purchase

question 115

Multiple Choice

The use of short-term incentives to encourage the immediate purchase or sale of a product or service is called ________.

• A) indirect marketing
• B) sales promotion
• C) personal selling
• D) public relations
• E) advertising

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Definitions:

Predetermined Hours

Set hours or a schedule established in advance, typically relating to work or tasks that need to be completed within those times.

Compressed Workweek

An alternative work schedule that allows employees to work fewer days but longer hours per day, covering a standard work week's total hours.

10-Hr Days

A work schedule that consists of a ten-hour period of labor or professional activity, typically applied to a four-day workweek.

Extra Day Off

An additional day where employees are not required to work, often provided as a benefit or reward.