In Which Step of the Hierarchy of Effects Would a Marketer

question 131

Multiple Choice

In which step of the hierarchy of effects would a marketer most likely use celebrity endorsements and status appeals?

• A) create awareness
• B) inform the market
• C) create desire
• D) encourage purchase
• E) build loyalty

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Definitions:

Obsessions

Persistent, unwanted thoughts, images, or impulses that cause distress or anxiety, often a feature of obsessive-compulsive disorder (OCD).

Compulsions

Repetitive behaviors or mental acts that an individual feels driven to perform in response to an obsession, often aimed at reducing distress or preventing feared events.

Reassurance

A communication technique used to alleviate fear or anxiety, often by providing comfort or information to dispel concerns.

PTSD

Post-Traumatic Stress Disorder, a mental health condition triggered by experiencing or witnessing a terrifying event, characterized by flashbacks, nightmares, severe anxiety, and uncontrollable thoughts about the event.