In Which Step of the Hierarchy of Effects Would a Marketer

question 22

Multiple Choice

In which step of the hierarchy of effects would a marketer most likely rely on samples and coupons?

• A) create awareness
• B) inform the market
• C) create desire
• D) encourage purchase
• E) build loyalty

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Definitions:

Level Of Significance

A threshold in hypothesis testing that determines whether or not the null hypothesis can be rejected.

Null Hypothesis

A default premise stating no statistical significance or effect, used as a starting point for hypothesis testing to be either rejected or not rejected.

Z Statistic

A statistical measure that quantifies the distance (in standard deviation units) a data point is from the mean of a data set.

Normal Distribution

Normal Distribution is a continuous probability distribution characterized by a symmetric, bell-shaped curve, where mean, median, and mode are equal.