Which of the Following Is the Responsibility of an Advertising

question 101

Multiple Choice

Which of the following is the responsibility of an advertising agency's media planner?

• A) recruiting new clients through different media outlets
• B) deciding where, when, and how often an advertisement will appear
• C) crafting interesting messages that convey a client's marketing objectives
• D) analyzing research about consumers to develop sensible advertising objectives
• E) serving as the primary liaison between the client and its publics

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Definitions:

Stereotypes

Oversimplified generalizations about a group of people that do not take individual differences into account.

Crisis

A critical or precarious situation that requires immediate attention and action to prevent or mitigate damage or disaster.

Disaster

A sudden, catastrophic event causing significant damage, disruption, and potentially loss of life.

Recognizing Possibilities

Identifying and understanding potential opportunities or solutions that could be beneficial in various contexts.