Which of the Following Is a Technique for Measuring the Impact

question 136

Multiple Choice

Which of the following is a technique for measuring the impact of an advertisement during the final step of developing an advertising campaign?

• A)pretesting
• B)attitudinal measures
• C)pulsing
• D)gross rating points (GRPs)
• E)cost per thousand (CPM)

---

Definitions:

Stockholders' Equity

Represents the ownership interest of shareholders in the assets of a company, calculated as total assets minus total liabilities.

Creditors' Risk

The risk to lenders that a borrower will not repay a loan or other credit extended, potentially leading to financial loss.

Liabilities

Economic dues a company is obligated to clear with others, which involves dispensing economic benefits progressively over time.

Stockholder's Equity

Ownership interest represented by what remains of a company's assets once all liabilities have been deducted.