Which of the Following Is a Posttesting Technique Used by Telephone

question 114

Multiple Choice

Which of the following is a posttesting technique used by telephone survey or personal interview to determine whether a person remembers seeing an ad during a specified period without giving the person the name of the brand?

• A)unaided recall
• B)attitudinal measure
• C)pulsing
• D)gross rating points (GRPs)
• E)corrective advertising

---

Definitions:

Empirical Support

Evidence based on observation or experience rather than theory or pure logic, often used to validate research findings or hypotheses.

Holland's Theory

A psychological framework suggesting that career choice is an expression of an individual's personality type, categorized into six distinct model environments.

Hexagon

RIASEC types arranged in a hexagonal pattern.

Theoretical Perspective

A specific viewpoint or set of principles used to analyze phenomena or issues, often guiding research methodologies and interpretations.