An Ad for Ford Did Not Advertise Any Cars, but Instead

question 136

Multiple Choice

An ad for Ford did not advertise any cars, but instead explained the meaning of the company's slogan, "no boundaries." This ad is an example of ________.

• A) product advertising
• B) a sales promotion
• C) institutional advertising
• D) advocacy advertising
• E) retail advertising

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Definitions:

Different Segments

Refers to the various distinct groups within a market, each with its own specific needs, preferences, and characteristics.

Cost Focus Strategy

A generic business strategy that involves controlling expenses and, in turn, lowering product prices targeted at a narrow range of market segments.

Cost Leadership Strategy

A business approach aiming to become the lowest cost producer in an industry to offer products or services at competitive prices.

Reducing Expenses

The act of cutting down on costs or spending in order to improve overall financial health.