Developing a New Product to Meet the Minimum Qualifications of an Unmet

question 15

Multiple Choice

Developing a new product to meet the minimum qualifications of an unmet need is integral to the ________ approach to marketing.

• A) social
• B) pure selling
• C) product fulfillment
• D) market fulfillment
• E) product improvement

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Definitions:

Indonesia

A Southeast Asian country consisting of more than seventeen thousand islands, including Sumatra, Java, and parts of Borneo and New Guinea.

Globalisation

The process by which businesses or other organizations develop international influence or start operating on an international scale.

Interdependence

Describes a relationship between entities where each is mutually reliant on the others for success or survival.

Product Markets

Markets where finished goods or services are traded, often categorised by types of products, geographical areas, and customer segments.